Naomi: So, the first thing on our agenda is the storefront window. The two of you have some concerns? Nathan: Yes, we’ve been concerned about the message we’re sending. For six of the last eight weeks, we’ve been featuring a romance title. But we carry many other genres of fiction. We also carry non-fiction. Tasha: Not only that, but we had fifty copies of the same title in the window. I mean, if we want to feature romance, we should have fifty different titles, one copy of each. Otherwise, it’s psychological manipulation. Naomi: Yes, but the publisher of Love Wins paid us for exclusive use of that window. That’s why we displayed only that title. Nathan: You’ve been using our window for advertising? Since when? Tasha: Oh, I don’t like that at all! I agree with Nathan. I mean, what’s in our window should represent what’s on our shelves. Alternatively, we should put all our best books in our window. Nathan: Isn’t it our ultimate goal to stay in business? By attracting new customers? I mean, sure, by increasing advertising on one title we will increase sales of that title, but . . . Naomi: We need the advertising revenue. It’s as simple as that. Tasha: No, I don’t think it is. I mean, if you are selling our store front display to the highest bidder, I’m afraid that we’re heading in a really bad direction! People will start thinking of us as the romance bookstore! And they won’t think of us when they want to buy literary fiction or nonfiction! Nathan: We’ll start losing customers. And, therefore, we are going to start losing revenue. Couldn’t we, say, have three different bookshelf levels in the window? We could have one for literary fiction, one for genre fiction, and on the last one, we could put non-fiction. Naomi: Why can’t we do that? Because no one will pay to have one copy of a book in a window! Tasha: Yeah, but that’s my point. Our storefront window shouldn’t be for sale! The people who come to this mall do a lot of window browsing. We should be using it to draw them into the store, by showing them what’s inside. Nathan: Would you be willing to try my idea for two months? Just to compare statistics—we could look at how many people come in, we could look at sales, and so on, and then we could come back and revisit the issue. Tasha: Keep in mind that we’re competing with other bookstores. I mean, there are two others right here in this mall. And people expect the stock in the window to represent the stock in the store. Naomi: But publishers pay so much money . . . Okay, let’s try it. For a couple of months. And then we’ll see.